Free Guide: Criteria for Deciding Where the SDR Function Belongs in Your Org

Should sales development report to marketing, sales or stand on its own? Gabe Larsen reveals what companies must consider when deciding where the sales development function belongs in their organization.

In this guide you will learn:

  • The pros and cons for each organizational decision
  • How each model affects lead generation, systems, processes and employees
  • Which model is ultimately right for your organization

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