Sales reps are relying more and more on email as a form of communication in prospecting and closing activities. In fact, our data show that the average sales rep sends 34 emails per day, up 20% from 2017. This year, InsideSales.com Labs analyzed over 18 million emails to find that on average only 31.29% were opened–less than one out of three! We set out to find the email prospecting best practices that will drive higher open rates and download rates. In this study you’ll find the answers to questions including
- When is the best time to send emails for open rates? For downloads?
- What are subject line best practices?
- How do attachments affect open rates?