Cold Calling vs Digital Prospecting

If you missed it, we had the fight of the century! Last month, we had more than 30,000 video views and thousands of comments on LinkedIn debating how sales leaders can best build pipeline with different prospecting methods.

Is the phone really dead? Has buyer behavior changed? Is LinkedIn the answer? Can email still be effective? All of these questions plague sales reps and leaders and are debated daily on sales floors across the globe. What is the answer and more importantly what will bring results to resolve the biggest challenge in sales – building quality pipeline?

Gabe Larsen, VP of Growth at has taken the stance that the phone is not dead and reps and companies should continue to use it as a tool in their prospecting arsenal.

Mario Martinez Jr., CEO at Vengreso argues the phone has its place but using social tools such as LinkedIn must be included.

Is one right and the other wrong? The answer must be decided and the winner defined and the only way to do it is battle it out. One expert to another, face-to-face, mano-a-mano!

In this eBook sales leaders will learn:

– The seven methods that must be considered in every prospecting situation

– How leaders can maximize each prospecting method to win

– How leaders should be thinking about a digital sales cadence to build pipeline and close more deals

eBook: Cold Calling vs Digital Prospecting

Get the eBook