Account-Based
Virtual Workshop

Go A to Z on Account-Based Sales,
Marketing and Customer Success

February 10, 2017 | 10:00 AM GMT

Free Virtual Workshop

Register Now

Register Now

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About the Event

Join top practitioners and industry experts in a massive one day workshop to train today’s professionals on the best practices in Account-Based Sales, Sales Development, Marketing and Customer Success.

Register Now

4 Specific Modules

Account-Based Marketing

Account-Based Sales Development

Account-Based Closing

Account-Based Customer Success

30 +

Industry Experts
& Practitioners

1 live & 6 Free Access Days

Agenda

Account-Based Marketing

  • Getting Started with ABM
  • Alignment: The Key to Account-Based Sales Success
  • Adopting an ABM Strategy Into Your Current Marketing Plan
  • Is Your ABM Campaign Creating Pipeline?
  • How to Rally Your Whole Company Around An ABM Approach
  • Budgeting Strategies for Account-Based Revenue
  • Measuring Success: Key Metrics You Should be Watching

Account-Based Sales Development

  • Alignment: The Key to Account-Based Sales Success
  • Budgeting Strategies for Account-Based Revenue
  • Measuring Success: Key Metrics You Should be Watching
  • Running Your First ABS Pilot
  • Identifying Target Accounts and Contacts
  • Developing Effective Outreach Strategies
  • The Role of Social in ABSD
  • Building Winning Sales Cadences
  • Define a Structured Qualification Process
  • Effectively Partnering with Sales
  • Must Have ABSD Technologies

Account-Based Closing

  • Effectively Performing a Needs Analysis
  • Delivering the Perfect Sales Demo: Less Product More Prospects
  • How to Build and Execute a Value Assessment
  • Proven Methods to Overcome Objections
  • Effectively Managing Pipeline

Account-Based Customer Success

  • The Role of Customer Success in the Account Based Marketing Strategy
  • Best Practices for Account-Based Customer Success
  • 5 Specific Account-Based Strategies Customer Success Reps Should Implement this Year

Speakers

Jim Hopkins

Senior Manager, Product Marketing Data.com

Salesforce

Ken Krogue

Founder and Chief Evangelist

InsideSales.com

Richard Harris

The Harris Consulting Group

Brandon Redlinger

Brandon Redlinger

Engagio

Terrance Kwok

Sales Development Manager

Vidyard

Dario Priolo

CMO, ABM & Demand Gen Practice Leader

Sales Performance International

Maneeza Aminy

CEO

Marvel Marketers

Justin Gray

CEO

LeadMD

Dave Howe

VP Knowledge Transfer

Sales for Life

Morgan J Ingram

SDR and Host of #TheSDRChronicle

Terminus

Amanda Holmes

CEO

Chet Holmes International

Dayna Rothman

VP of Marketing and Sales Development

BrightFunnel

Christian Kinnear

Managing Director EMEA

HubSpot

Rob Jeppsen

CEO

Xvoyant

Lincoln Murphy

Customer Success Architect

Storm Ventures

Gil Allouche

CEO

Metadata.io

Zack Kass

VP of Revenue

BrightFunnel

Jake Dunlap

CEO

Skaled

Sydney Smith

Director of Customer Success

Terminus

Tonni Bennett

VP Sales

Terminus

Ashley Minogue

Market Strategist

OpenView Venture Partners

Gabe Larsen

Director InsideSales.com Labs

InsideSales.com

Steve Richard

CRO

ExecVision

Todd Ebby

CEO

SuccessHacker

Jordan Barta

Senior Sales Consultant - Majors Division

Paychex

Sponsors